“Phoenix Bowl Saved from Closure in New Ownership Deal”
Toby Ellis (PWR Bowl Limited) and Malvin Mathias (3M Leisure Limited) acquire long-standing Milford Haven venue from founder Graham Dalton.
Phoenix Bowl, a much-loved pillar of leisure and family entertainment in Milford Haven for the past 24 years, has been officially purchased by local entrepreneurs Toby Ellis and Malvin Mathias, safeguarding the centre’s future after it was at risk of permanent closure.
Toby Ellis (PWR Bowl Limited) and Malvin Mathias (3M Leisure Limited) acquire long-standing Milford Haven venue from founder Graham Dalton.
The handover marks the end of an era for founder Graham Dalton, who opened Phoenix Bowl nearly a quarter of a century ago and has played a key role in its legacy and community presence. With the venue facing closure, a rescue mission was put into motion supported in full by The Port of Milford Haven, whose commitment enabled a new 10-year lease and ensured the centre could remain open for the community.
For local radio station owner Toby Ellis, the acquisition is deeply personal and represents a full-circle moment in his life and career:
Phoenix Bowl is where I grew up. I trained here every week as a youth player, and it’s where I developed the skills that led me to representing Wales in Ten Pin Bowling. I even DJ’d my first ever New Year’s Eve gig here at 16 (I can’t wait to do it again this year!) To now have the chance to save it and help rebuild it for future generations means more than I can put into words. This place has shaped my life.
Toby Ellis
PWR Bowl Ltd
The new owners have confirmed plans for phased improvements, community-led events, and re-engagement with local league players, schools, and youth groups.
Graham Dalton, who founded Phoenix Bowl in 2001, said:
It’s emotional to see Phoenix change hands after 24 years, but I couldn’t think of better people to take it forward. Toby and Malvin understand the heart of this place, and I’m delighted it will continue serving the community.
Graham Dalton
Phoenix Bowl Ltd
Graham will be retiring January 1, 2026 and will have a send off at the Phoenix Bowl on NYE.
Pictured: Graham Dalton & Toby Ellis
With the support of The Port of Milford Haven and the passion and experience of its new owners, Phoenix Bowl is now positioned for a new chapter – one that honours its history while building an exciting future.
For more information and details contact: managers@phoenixbowl.co.uk